About Our Name

About Our Name

The inspiration for the name of our company comes from the poetry of Robert Frost. In Frost’s poetry, much imagery is taken from nature. The birch tree is found in several poems and represents strength and flexibility.

Birch trees are distinctive. They are not among the largest trees in forest; however, they are among the most hardy. In our work with clients, we understand that organizations are not static entities, but living communities. Like a forest, organizations need to find flexibility, diversity and a capacity of sustained renewal to remain healthy and vibrant.

Birches Group is committed to helping organizations access markets, secure talent and create dynamic workplaces where together staff and programmes…thrive.

I’d like to go by climbing a birch tree,
And climb black branches up a snow-white trunk
Toward heaven, till the tree could bear no more,
But dipped its top and set me down again.
That would be good both going and coming back.
One could do worse than be a swinger of birches.

– Robert Frost

What’s new

Egypt Special Measures – Survey Results

The ongoing weakness of the Egyptian Pound since November 2016 has raised issues amongst employers about how best to...

October 10, 2018 / read

Introducing the Community™ Platform for Integrated Workforce Management

Most of you know us for our compensation and benefits surveys covering over 150 labor markets in the developing...

September 05, 2018 / read

Birches Group Strategic Partnership with Human Resource Management Association of Barbados (HRMAB)

Birches Group is pleased to announce its newest strategic partnership with the Human Resource Management Association of Barbados (HRMAB)...

August 30, 2018 / read

EPIDEMIE D’EBOLA Á NOUVEAU DANS LA RD CONGO : RÉPONSES ET MESURES PRIS PAR DES EMPLOYEURS

Le Ministère de Santé Publique de la République démocratique du Congo a confirmé une épidémie de la maladie à...

August 15, 2018 / read