About Our Name

About Our Name

The inspiration for the name of our company comes from the poetry of Robert Frost. In Frost’s poetry, much imagery is taken from nature. The birch tree is found in several poems and represents strength and flexibility.

Birch trees are distinctive. They are not among the largest trees in forest; however, they are among the most hardy. In our work with clients, we understand that organizations are not static entities, but living communities. Like a forest, organizations need to find flexibility, diversity and a capacity of sustained renewal to remain healthy and vibrant.

Birches Group is committed to helping organizations access markets, secure talent and create dynamic workplaces where together staff and programmes…thrive.

I’d like to go by climbing a birch tree,
And climb black branches up a snow-white trunk
Toward heaven, till the tree could bear no more,
But dipped its top and set me down again.
That would be good both going and coming back.
One could do worse than be a swinger of birches.

– Robert Frost

What’s new

Birches Group, PAYMED Consulting, Announce Partnership in North Africa

Birches Group and PAYMED Consulting have announced a collaborative partnership in North Africa.

September 22, 2020 / read

It Starts with Jobs

Job evaluation does not have to be complicated exercise. We, at Birches Group, have been able to design an...

July 10, 2020 / read

Let’s Talk About Work: Integrating HR

Rather than the disjointed disconnect that generally prevails in HR between structural policies (those governing jobs and pay) from...

July 10, 2020 / read

Just Three Things: How Purpose, Engagement, & Delivery Can be Used to Understand Your Organization and Support Your HR Programs

Birches Group’s Community™ Jobs approach provides a fresh perspective on one of the most misunderstood areas of human resources...

June 19, 2020 / read