About Our Name

About Our Name

The inspiration for the name of our company comes from the poetry of Robert Frost. In Frost’s poetry, much imagery is taken from nature. The birch tree is found in several poems and represents strength and flexibility.

Birch trees are distinctive. They are not among the largest trees in forest; however, they are among the most hardy. In our work with clients, we understand that organizations are not static entities, but living communities. Like a forest, organizations need to find flexibility, diversity and a capacity of sustained renewal to remain healthy and vibrant.

Birches Group is committed to helping organizations access markets, secure talent and create dynamic workplaces where together staff and programmes…thrive.

I’d like to go by climbing a birch tree,
And climb black branches up a snow-white trunk
Toward heaven, till the tree could bear no more,
But dipped its top and set me down again.
That would be good both going and coming back.
One could do worse than be a swinger of birches.

– Robert Frost

What’s new

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