About Our Name

About Our Name

The inspiration for the name of our company comes from the poetry of Robert Frost. In Frost’s poetry, much imagery is taken from nature. The birch tree is found in several poems and represents strength and flexibility.

Birch trees are distinctive. They are not among the largest trees in forest; however, they are among the most hardy. In our work with clients, we understand that organizations are not static entities, but living communities. Like a forest, organizations need to find flexibility, diversity and a capacity of sustained renewal to remain healthy and vibrant.

Birches Group is committed to helping organizations access markets, secure talent and create dynamic workplaces where together staff and programmes…thrive.

I’d like to go by climbing a birch tree,
And climb black branches up a snow-white trunk
Toward heaven, till the tree could bear no more,
But dipped its top and set me down again.
That would be good both going and coming back.
One could do worse than be a swinger of birches.

– Robert Frost

What’s new

NEW! Integrating HR Workshop- October 1-5, 2018

Birches Group is pleased to announce our first 5-day workshop: Integrating HR. The course combines all three current workshop...

June 20, 2018 / read

Highlights from Birches Group’s Newest Recognition and Reward Workshop

Birches Group concluded its first Recognition and Reward workshop last March 18-20, 2018 at the Sarova Stanley Hotel in...

June 01, 2018 / read

Devaluation and Rising Inflation in Sudan: What Should Employers Do?

In October, 2017, the United States lifted a twenty-year trade embargo with Sudan.  Since then, the country has been...

March 05, 2018 / read

Employers Respond to the Sudden Rise of Inflation in Turkey

Since 2016, Turkey has been experiencing an unstable geopolitical situation caused by Turkish President Recep Tayyip Erdoğan’s efforts to...

February 18, 2018 / read