About Our Name

About Our Name

The inspiration for the name of our company comes from the poetry of Robert Frost. In Frost’s poetry, much imagery is taken from nature. The birch tree is found in several poems and represents strength and flexibility.

Birch trees are distinctive. They are not among the largest trees in forest; however, they are among the most hardy. In our work with clients, we understand that organizations are not static entities, but living communities. Like a forest, organizations need to find flexibility, diversity and a capacity of sustained renewal to remain healthy and vibrant.

Birches Group is committed to helping organizations access markets, secure talent and create dynamic workplaces where together staff and programmes…thrive.

I’d like to go by climbing a birch tree,
And climb black branches up a snow-white trunk
Toward heaven, till the tree could bear no more,
But dipped its top and set me down again.
That would be good both going and coming back.
One could do worse than be a swinger of birches.

– Robert Frost

What’s new

Why Incumbent Data in Salary Surveys is Misleading

Employers have always used salary survey data based on incumbent data for compensation management.  But incumbent data is personal,...

August 23, 2019 / read

Highlights from Birches Group’s Newest Integrating Human Resources Workshop

Last October, Birches Group launched its first 5-day Integrating Human Resources workshop in Dubai, UAE. The level of interest...

January 07, 2019 / read

Birches Group Announces Strategic Partnership with Talent Center for Human Resources Management in Sudan

Birches Group LLC and the Talent Center for Human Resource Management in Khartoum, Sudan are pleased to announce a...

December 06, 2018 / read

Birches Group Announces Strategic Partnership with CV People Africa Zambia Limited

Birches Group is pleased to announce another strategic partnership, this time with CV People Africa Zambia Limited based in Lusaka,...

October 29, 2018 / read