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Turning market data into an effective pay system is usually an artful balancing act that starts with a stable foundation of good data. Birches Group's rigourous survey methodology designed for and deployed in over 140 emerging markets provides such a foundation. Achieving the right market position for individual jobs and staff while building a sense of team requires an understanding of key factors found both within the market and in the organization. Designing the "slope" of any payline must seek to find the harmony between the market and the team. Birches Group has extensive experience in advanced pay design where determining the relationships between jobs in setting pay that targets market position in the context of organizational structure. Using pay design to enhance the performance of the team and build integrated capacities and services is a key objective in the Birches Group approach. With our extensive data on pay practices, Birches Group can assist employers in compensation policy design that is tax effective and also captures the local social/cultural dimensions of pay necessary to ensure that pay policy is seen as relevant and sensitive.